At Downtown Little Rock Partnership, my best tool for public outreach was our social media channels. Our Facebook, Twitter, and Instagram accounts allowed me to reach hundreds of thousands of people all around the state whose personal opinions of the area vacillated between indifference and aversion. With targeted campaigns, I was able to highlight the positive work of our organization and of the whole downtown community, and perceptions changed to more favorable opinions.
The change was only made possible through directed content - including edited videos, curated photos, graphics, and compelling copy - as well as engagement with the audience members who consumed them. These efforts required thought and time to execute, but it was an aspect of my job that I relished.
Through my time as our organization's first Communications Director and dedicated social media coordinator, I was able to double our Facebook audience to over 8,000 page likes and boosted actual attendance to various events through curated content and dedicated event pages. These event specific campaigns were lauded for their creativity and effectiveness. Earlier this year, Downtown Little Rock Partnership was awarded Best Social Media Campaign for 2019 by the Arkansas Festival and Events Association. This recognition was for my work in promoting our 80's Mall Party last July.
Also during my time, I tripled the number of followers on Instagram, to over 6,000. Our Instagram account became our primary outlet for highlighting the unique interests of downtown Little Rock through pictures and videos, which improved the appeal of the whole city. And finally, I strengthened our use of Twitter through regular posting and engagement with media members and prominent city residents and institutions.
